The Astor Theater began life as a legit theater converting to a movie theater in 1925 which it remained until 1972. For the next ten years the lobby was used as retail space. In 1982, the Astor and some of its neighbors were demolished to make way for the construction of the Marriott Marquis Hotel which included the Marquis Theater.
One of the things I miss about the Times Square scene of old are the grand movie advertising signs. I caught the end of this era in the 1960’s and remember well the gigantic block long sign advertising John Huston film, THE BIBLE. I hope you enjoy these photos below.
The Astor Theater presents Alfred Hitchcock’s “Spellbound”
Another Williams work, “The Rose Tattoo” is being presented
That is “Kismet” playing at the Astor.
MGM used The Astor to showcase its biggest films
Lloyds of London
In 1954 Jules Vernes “20,000 Leagues Under the Sea”
In 1936, “The Great Ziefeld”