Newspaper Movie Ads of Yesteryear #1

This is the first in what will be an occasional look back at some old movie ads.

The first James Bond film had what was then a wide release at PREMIERE SHOWCASE Theaters 

“Jailhouse Rock” was Elvis’ third film. What is also interesting in this ad is the second feature, a little known film called “Action of the Tiger.” It was directed by Terance Young, who a few years later would direct “Dr. No”, and in the cast below the stars Van Johnson and Martine Carol was an unknown actor by the name of Sean Connery.  

Brando and Bogart on the same screen!

“A Hard Day’s Night” was rereleased for the holidays.   

In 1965 two films were released called “Harlow”, the first was a big splashy color production produced by Joseph E. Levine and starred Carroll Baker as the 1930’s blonde bombshell. Also released was a quickie production in black and white in a process called “electrovision” and starred Carol Lynley as Jean Harlow. This film came and went in the blink of an eye and has rarely been seen since. Note that in addition to the movie there was a live on stage  rock and roll show hosted by New York D.J. Clay Cole.   


This 1930’s ad features Chaplin’s masterpiece “City Lights” in its 6th week.

8 comments on “Newspaper Movie Ads of Yesteryear #1

  1. Judy says:

    Great ads, John. I have seen one early Sean Connery film, something about leprechauns where he tried (and failed) to do an Irish accent – can’t remember what it was now, though! Interesting to see that Ginger Rogers was in that ‘Harlow’ biopic.


    • John Greco says:

      I believe the film you are referring to is “Darby O’Gill and the Little People” a Disney film that was made in the late 1950’s. Connery also made a Tarzan film around the same time called “Tarzan’s Greatest Adventure.” No, he was not Tarzan in case you were thinking that (lol). Tarzan was played by Gordon Scott.


      • Judy says:

        Thanks,that sounds as if it must be the right one! I can’t imagine Connery as Tarzan so am quite relieved to hear he didn’t have the role.


  2. Dave says:

    I love the Chaplin ad because of… the PRICE! LOL! I oftentimes wonder/daydream about it what it would have been like to go to a theater in that era and catch something like City Lights for the first time. It’s enough to make your mouth water!


    • John Greco says:

      Dave, The ticket prices for the Chaplin were first run Broadway prices which were always more expensive than local theater that I imagine must have been around ten cent or a quarter.


  3. Sam Juliano says:

    Yes, the price of the Chaplin masterpiece at the Time of the Great Depression is an eye-opener, and that’s my favorite of all these wonderful yesteryear posters. The Beatles add too has me smiling, but in truth I marveled at this entire presentation. I do look forward to Part 2!!!


    • John Greco says:

      Sam, yeah, $1 for a movie during the depression had to be a lot for many folks back in those days.
      Thanks Sam!!!


  4. […] As we’ve noted a number of times, John Greco is far more than a great film critic, but also a purveyor of cinematic history, and his use of poster art and vintage ads from yesteryear always make his place a treasure trove for those with a nostalgic slant: […]


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