Directed by Mervyn LeRoy with songs by Al Rubin and Harry Warren and choreographed by Busby Berkeley (in the credits he is listed as dance director), Gold Diggers of 1933 was the second of Warner Brothers three 1933 backstage musicals, all reflecting the depression though none as directly and straight forward as this one.
The film opens during a rehearsal of the ironic and iconic song, We’re in the Money. It’s sung by Ginger Rogers (Fay) in a full face close up dressed in an outfit lined with silver dollars and a strategically placed large silver dollar covering her “private parts.” Along with a chorus of scantily dressed showgirls, Rogers sings the Al Dubin/Harry Warren standard. Rogers even does one amazing verse of the song in Pig Latin. It’s a brilliant start to what is, arguably, the grittiest musical ever made. The musical number comes to an unexpected end when the sheriff and his boys come in and seize all the property and costumes including snatching Ginger’s most personal piece. This opening scene sets up the tone for the rest of the story, with Fay sarcastically informing the three leading ladies, as they talk about being out of work again, “it’s the Depression, dearie.”