Psycho: Sex, Violence, Advertising and Going to the Movies

How do you write about “Psycho” and not be redundant? There has been so much written about the film, the director, and the cultural influence that one has to wonder if there are any new avenues left to explore. The number of books devoted to “Psycho” stands at least number six not including the original novel by Robert Bloch.

The Moment of Psycho – David Thompson

Alfred Hitchcock and the Making of Psycho – Stephen Rubello

Alfred Hitchcock’s Psycho: A  Casebook  - Robert Kolker, Ed.

Psycho in the Shower – Philip J. Skerry

Psycho: Behind the Scenes of the Classic Thriller – Janet Leigh

A Long Hard Look at Psycho – Raymond Durgnat

Add to this, the list of books on Hitchcock’s film  and biographies about Hitch and well there is enough reading  to keep you busy for a while.

Still, here I am writing about one of my favorite Hitchcock films. In 1960, “Psycho” was a film in the forefront. In many ways, it was revolutionary. Hitchcock slyly fought the censors managing to get more sex and violence into one film that ever before, that is at least since the Production Code came into effect in 1934.  But the revolution was not just about sex and violence, “Psycho” also ground-breaking in advertising, in sophisticated filmgoers thinking about American film as art and in changing the movie going habits of the public. “Psycho” did not just break all the rules, it created new ones.

Movie going in the old days….

“It is required that you see Psycho from the very beginning!”

“No one will be admitted except at the very beginning of the picture”

No one…BUT NO ONE…will be admitted to the theater after the start of each performance…”

Before television, home video, home theater, video games and Xbox for entertainment the public went to the movies as much as two or three times a week. Local movie houses changed features at least twice a week to accommodate the ever-hungry audience. That began to change once the dreaded menace of the film studios, television, started showing up in everyone’s home. Audiences began staying home, attendance dropped dramatically. The studios fought back with CinemaScope, 3-D and epic road show productions like “The Robe” and “Ben-Hur.” One other factor also came into play, the slow and continuous destruction of the Production Code. What did not change was the habit moviegoers had of just going to a show at any time. They did not bother looking in the newspaper to see what time the feature started, theaters had continuous showings, most folks just entered the theater in the middle of the picture and stayed until that point came in the film where they arrived. It was a strange practice, kind of like starting a book with chapter five, reading it to the end and then going back and read the first four chapters.

That all began to change in 1960 when Alfred Hitchcock presented a small, made for less than $1 million dollars, black and white horror film called “Psycho.”  Theater owners were not happy about this forced ruling  that NO ONE WILL BE ADMITTED TO THE THEATER AFTER THE START OF EACH PERFORMANCE,  fearing a loss of revenue. Were filmgoers going to wait until the next starting time? Those fears were placated once they saw the lines form around the block.  Hitchcock actually wanted to do this when he released “Vertigo” a few years earlier. Theater owners fought it and there was really no dramatic effect, unlike in “Psycho” that could be argued for doing so. With “Psycho”, seeing the last part of the film first would ruin the film. Besides, Hitchcock owned 60% of “Psycho” and could demand anything he wanted. It was his movie both artistically and financially. It was a slow process but audiences eventually would begin to attend movies at the starting time and not just drop in at any time.

Censorship Sex and Violence

Paramount Studios was reluctant to make the film, nervous about the content, so Hitch had to arrange financing though his own production company and shot the film on the Universal Studio lots though Paramount would eventually agree to release the film.

    Hitchcock begins “Psycho” with a shot of the city of Phoenix, and as the Saul Bass credits appeared the camera moves across the city closing in as the final credit reads “Directed by Alfred Hitchcock” on one hotel window, the hotel room of two of the leading characters who are semi-dressed in bed participating in a lunchtime tryst! This kind of sensuous bare flesh eroticism was unparalleled in American cinema at the time. Right from the opening scenes Hitchcock was rocking the boat. Like Otto Preminger’s “The Man with the Golden Arm”, “Anatomy of a Murder” and “The Moon is Blue”, “Psycho” was a pioneering force in breaking through the stringent production code that had been enforced since 1934. The code demanded that punishment be handed out, sex between unmarried couples could not go unpunished. Marion Crane (Janet Leigh) would meet her maker, wacko Norman Bates, soon enough but strangely, Sam Loomis is not punished for his behavior. Was there a double standard here, the woman had to pay, but the guy was off the hook?  The amount of screen time Marion Crane spends in her bra and half-slip is unprecedented. Not one,  but three scenes, the good Marion wears white undies in the opening scene, however after she steals the $40,000 we see her in a black bra and half-slip.  

This leads us to the famous shower sequence, a Hitchcock potpourri of sex and violence. It is a visually brilliant sequence that has been written and discussed over and over. The editing of this sequence had more than 70  cuts. What did you see, what did you think you saw. Was Leigh naked? Did we, the audience, see a knife penetrate the victim’s skin? Give credit to Hitch for constructing such an intricate piece of work that here we are, almost fifty years later, still discussing it and still in awe. Despite all the blood and gore, we have seen over the past five decades, seeing “Mother” entering the bathroom, the knife coming down repeatedly, Marion in the shower screaming,. blood going down the drain, her slumped body leaning over the tub, the amazing close up of the dead woman’s eye as the camera pulls back, it is still shocking today and that may be because art conquers all.  The actual shooting of this sequence in the shower was a tough one for Janet Leigh, as she could not blink though water was pouring from the shower. In the end, they had to use an optical shot. Though the shower scene runs for only approximately 3 minutes, it took seven days to film.

  Then there is the toilet bowl flushing. Marion tears up her mathematical equation, subtracting $700 from $40,000 to arrive at $33,300 of stolen money remaining that she will have to return. Guess math was not her strong suit. Anyway, she tears up the note and flushes it down the toilet! OMG, a toilet flushing right there are the big screen! Does this mean movie stars go to the bathroom like the rest of us! Who knew? Yes, this was the first time a toilet bowl was seen on-screen flushing and all.

 

Advertising

“No one…BUT NO ONE…will be admitted to the theater after the start of each performance…”

The poster for “Psycho” featured  Janet Leigh, a major movie star at the time in a bra and a half-white slip.

Never before had a star of her magnitude been featured so blatantly in the advertising. She even appeared on theater marquees semi-dressed. Hitchcock demanded that no one be allowed into the theater once the film began. You must see it from the beginning.  As mentioned earlier, theater owners were not happy about that. They worried audiences turned away would not return. For the first time many filmgoers stood in line to watch a movie.

The “Psycho” movie trailer is unusual in that it is about 10 minutes long and it consists of Hitchcock giving us a droll  tour of the Bates Motel and other scenes of mayhem. The trailer was made after the completion of the film and Janet Leigh was on another assignment by the time, subsequently, Hitchcock had Vera Miles put on a blonde wig and scream in the shower for the trailer scene as it came to an abrupt end.

 

Some Notes on the Film 

Based on a novel by Robert Bloch who used Wisconsin serial killer Ed Gein as a role model for his character of Norman Bates. Joseph Stefano was hired to write the screenplay after a failed attempt by James Cavanaugh, a writer who worked on several “Alfred Hitchcock Presents” scripts. Bloch’s Norman Bates was changed from a short fat unattractive man into the tall, slim and more attractive Anthony Perkins who was Hitchcock’s choice from the inception.

Before Janet Leigh got the part, Lana Turner, Piper Laurie, Martha Hyer  were some of the actresses considered or mentioned but never seriously. Leigh’s homespun image and her dramatic role in Orson Welles’  “Touch of Evil” won her the role. Leigh was not the typical blonde heroine we usually associate with Hitchcock, the icy elegant style of Grace Kelly or Ingrid Bergman. Though just as beautiful, Leigh’s beauty  is more down to earth and seemingly more attainable.

   Bosley Crowther of the New York Times continued his misguided ways by giving “Psycho” a mixed review. However, he seemed to have a change of heart toward the end of the year when he named it as one of the top 10 films of the year. Other critics called it tasteless, cheap and exploitive; Yet Wanda Hale of the New York Daily News gave it four stars (her highest rating).

With ‘Psycho’ Hitchcock changed the perceived rules of movies. He overthrew the unwritten, though accepted parameters that were in place, the agreement between the filmmaker and the audience. He does this most blatantly with our treasured star system. The credits announce that there are two major stars, Anthony Perkins and Janet Leigh. The unwritten contract is that both of these stars will be in the film for the entire length, be it one and a half hours, two hours or more.  When Janet Leigh is killed after approximately 40 minutes, we the audience, are doubly shocked. First, by the sheer never before seen brutality of the attack,  as we see “Mother’s” knife so violently ripping through the shower curtain and into the naked body of Marion Crane with Bernard Hermann’s screeching violins heightening the bloodcurdling moment.

   In another way the killing off of one of the stars of the picture, so unexpectedly, so early on was just as unsettling. Audiences already stunned by the viciousness of the murder now are unnerved by the unexpected disposal of the star. The audience is left wondering, where do we go from here? Hitchcock made it even more unsettling because just before the horrific murder, we watched Marion having something to eat with Norman, and she decided she was going back to Phoenix, return the money, and attempt to make amends. He made us like Marion, gave us hope that somehow it will all be all right for her. We empathize with her and then Hitch pulled the rug out from under us all.

Composer Bernard Herrmann did not even receive an Academy Award nomination for his magnificent  score that contributes so much tension to the film. The Oscar that year went to  Ernst Gold for his score of Otto Preminger’s “Exodus.” Gold also won a Grammy for the same score while Herrmann was again denied any recognition. Try to imagine “Psycho” without the magnificent dramatic musical score and you will realize the importance of Herrmann’s contribution.

Some of Hitchcock’s favorite themes run through “Psycho.”  Food, voyeurism, use of mirrors and reflective surfaces and of course birds. From Norman’s hobby of taxidermy to Norman telling Marion “she eats like a bird, to the city of Phoenix (mythical bird) and Marion’s last name Crane.

Robert Bloch received only $9,000 for the film rights to his novel. He never knew who was purchasing the book until after it was sold. By the time, Bloch paid of his agent and taxes he was left with less than $6,000.

Below are some additional lobby cards, posters and photos.

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14 comments on “Psycho: Sex, Violence, Advertising and Going to the Movies

  1. Amazing post, John! One of your bests. You gotta love how they marketed PSYCHO…brilliant.

  2. Sam Juliano says:

    WOW!!!!!!!!!!!!!!!!!

    The jackpot!!!!!

    I will be back here later tonight to examine this spectacular post out more thoroughly, but just scanning it here I must say it is definitive.

  3. [...] release of Alfred Hitchcock’s Psycho.  As always the pictures alone are to die for: http://twentyfourframes.wordpress.com/2010/01/03/psycho-sex-violence-advertising-and-going-to-the-mo… Dave Hicks, that purveyor of blogging effervescence, has officially announced he will launch his [...]

  4. Troy Olson says:

    Fantastic stuff John. PSYCHO is a personal all-time favorite and it’s amazing how well it holds up 50(!) years later.

    It’s still hard for me to imagine going to a theater to watch any random movie and then jumping in right in the middle of the film.

    Oh, and that trailer you speak of is a true classic in how to shill a movie. Hitchcock was a master at that (and without giving anything away, as is so common with too many trailers).

    • John Greco says:

      Troy, Hitchcock was a master of ballyhoo, He was his own best salesman.

      Trailers are an art in themselves, Psycho is one of the best.

  5. Judy says:

    Must admit yet again I haven’t seen this, John, but a great review as ever and also a brilliant collection of stills and posters. I also find it quite strange to imagine wandering in in the middle of a movie and waiting for the beginning to come around again, though I know that is what people used to do!

  6. John Greco says:

    Judy, “Psycho” is a must-see. Your assignment (lol) for 2010 is to get a copy of of this Hitchcock classic and watch it.

    Yes, it is unthinkable now to just walk in and start watching a movie in the middle. You may as well stay home and turn on the TV.

  7. Sam Juliano says:

    Judy, you have quite a viewing ahead of you! I envy you! Well John, as Davis, Troy and others have attested to this is a post that immediately enters the “Greco Hall of Fame.” It’s not so much the exhaustive examination of the film, which truth b etold many of us are well-versed in, but rather the fascinating behind the scene information about the films production and promotion. Who woul dhav ethought, for example, that Hitchcock owned 60% of the film and had theatre owners over a barrel with that late admission rule? And then the tiny stipend for Robert Bloch? And the failure of Bernard Herrmann to receive a well-deserved Oscar nod for his composition of one of the greatets scores of all-time?
    Again Crowther blew it, but Hale was there. I remember Ms. Hale in my teenage years. God, it does seem like yesterday. All your poster and photo work here at Twenty-Four Frames is terrific, but it brings back all the memories and the passage of time, which is still a precious persuit.
    Stefano is still with us I believe. He was a driving force behind THE OUTER LIMITS, as you know.
    I really love those old theater posters!

    • John Greco says:

      Sam – Yes, Wanda Hale was with the NYDN for many years. Like yourself, I grew reading her reviews. I too love the old movie posters and even the newspaper ads of the day were interesting. HELD OVER! 3 MORE DAYS! You don’t see that anymore. You don’t see Lobby Cards around anymore either.

  8. Molly says:

    Great stuff. I have been browsing around and I enjoyed it. Selah.

  9. [...] the terror generally associated with elections. As Alfred Hitchcock understood when he created the pre-Psycho buzz, a movie’s scariness begins with the advertising, long before you take your seat in the [...]

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